New in 2006: the "Google Effect"

IDC analyst, Frank Gens, talks of the "Google Effect" for 2006 in which IT companies opening up their business models and cultures will become hyped.

Well, isn't it nice that something good is finally getting hyped? The problem this presents is that we'll have to be more discerning on relative states of openness. I'm going to have to write that article on the Beaufort Scale after all.